Changing the Narrative

Changing the Narrative
When & where
  • ON
  • -
Changing the Narrative

Unleashing the Full Potential of Women-Owned Enterprises

Empowering women-owned social enterprises in Canada's digital economy by focusing on mentorship, knowledge exchange, and networking for lasting systemic change.

Studies reveal significant disparities in the Canadian social entrepreneurship landscape, highlighting a pronounced gender gap. Male founders dominate, leaving women, especially those from underrepresented groups, struggling to be taken seriously in pitches and negotiations. Venture Capital (VC) funds further amplify this divide, with 90-98% directed towards male entrepreneurs, compounding obstacles for women from marginalized backgrounds.

In response, ICTC is launching "Changing the Narrative – Unleashing the Full Potential of Women-Owned Enterprises," a program designed to dismantle the systemic barriers that hinder women-owned social enterprises in the Canadian digital economy. The initiative strategically fosters a supportive ecosystem, giving special attention to enterprises owned by Black women and minority groups, including official language minority communities (OLMCs).


Eligibility Criteria:

  • You self-identify as a woman
  • You are based in Ontario, New Brunswick, Manitoba, Quebec, or Alberta
  • Your enterprise must be majority owned by women (over 50% of business ownership)

Geographical Engagement:

Operating across five Canadian provinces—Ontario, New Brunswick, Manitoba, Quebec, and Alberta—Changing the Narrative aims to engage with 500 women-owned businesses. The initiative seeks not only to empower these business owners but also to create an environment where they can flourish. The geographical reach of this program ensures a broad impact and addresses the challenges and opportunities unique to each region.

Community Learning & Connectivity Hub:

A cornerstone of the initiative is the "Community Learning & Connectivity Hub," which provides women-owned social enterprises with opportunities to engage with successful startup leaders, including social venture mentors from Canada and internationally. This hub serves as a platform for knowledge exchange, sharing best practices, and fostering mentorship opportunities. The adaptation of the hub involves developing tailored content and resources specifically catering to the businesses and entrepreneurs involved in "Changing the Narrative."

Multifaceted Approach:

The initiative adopts a multifaceted approach to empowering women-owned social enterprises. This includes:

  • Mentorship Opportunities: Through the Community Learning & Connectivity Hub, carefully selected social venture mentors from Canada will provide guidance and mentorship.
  • Knowledge Mobilization Sessions: Engaging sessions aimed at sharing valuable insights, fostering collaboration, and addressing challenges faced by women-owned social enterprises.
  • Pitch Events: Opportunities for women entrepreneurs to showcase their ventures, receive feedback, and connect with industry experts.
  • Networking Opportunities: Creating avenues for networking and collaboration to enhance the growth and success of women-owned social enterprises.

Ready to Make a Difference?  


ICTC invites experienced individuals to join as social-venture mentors, contributing knowledge and insights to empower women-owned social enterprises.

How to Become a Mentor
Become a Program Partner

Women entrepreneurs, register now to unlock mentorship guidance, knowledge, and networking opportunities. Learn more.

This initiative aims to not only change the narrative but also to empower women entrepreneurs to thrive in Canada's digital economy. Join us in this transformative journey, and together, let's foster an environment where every woman-owned social enterprise can flourish and make a lasting impact.

For partnerships and sponsorship opportunities, or general questions, please contact us at @email.